Actions not bubbling up from Component to Route (Ember 1.13)

I have one item-row.js component for each line in the CRUD and a button that triggers that "addNewItem" because I need to do some extra processing.

Well, the action never bubbles up to the route, so I believe I'm doing something wrong. Ember guides will tell me to do exactly what I'm doing, so I'm completely lost here. Am I missing something?

Code:

My template is like this:

// my-template.hbs
{{#each model as |item|}}
    {{#item-row
         id = item.id
         text = item.text
    }}
        {{item.title}}
    {{/item-row}}
{{/each}}

In that component's template:

// item-row.hbs
// a couple of HTML here
<button {{action "addNewItem"}}> </button>

And I have a component for that, of course

// item-row.js
export default Ember.Component.extend({

actions: {
        addNewItem: function(){
          this.sendAction('addNewItem');
          // already tried this.sendAction() without the parameter..
          return true;
    }
   }

});

And finally, my route:

// item.js
export default Ember.Route.extend({

    actions: {

        addNewItem: function(){
          alert('reached the route!!!!!');
          // this is never printed =/
        }

    }

});

I appreciate any help :)