Create a "link-to" or "action" in jquery for ember link

I implemented jQuery DataTables in my Ember project by creating a component, which, in it's after render event set up a table to work with an asp.net web api.

All works fine. However for the datatables column definitions (which is basically building up a string for a column's text, I would like to have something that will trigger an ember transition, instead of a browser redirect.

As you can see below I'm currently doing an href in the "template" created for a column:

var columnsDef = [
{
    "data" : "Name",
    "title": "Name",
    "render": function (data, type, row, meta) {
        return  '<a href="/deals/' + row.Id>' +  data + "</a>";
    }
},
{....