Ember route activate method not called when transition to already active/loaded route

I am facing a scenario that i have a button in side bar with link to some route. first time i click that button, the activate method of the destined route and init method of destined controller is called, but the second time i click that button while that route is active, no hook or method is called

is there any hook that is called for route or controller even when the route is active?